In celebration of Season 4 Game of Thrones, Tourism Ireland and Showcase provided an opportunity for a Foxtel subscriber to Win An Amazing Trip To Northern Ireland (valued at $10,000). It was a perfect consumer promotion as it highlighted the Game of Thrones destinations within Northern Ireland. The entry question related back to Game of Thrones territory and filming destinations across Northern Ireland.
The competition spot consisted of footage from real Northern Ireland and Game of Thrones locations used from the series. Record ratings ensured high exposure of the competition spot which was aligned to all Game of Thrones episodes and beyond.