We've been working on a remarkably cool project for a few months. So cool, in fact, that we have trouble explaining it. So after months of grinding meetings to a halt - while we draw all over the walls, ramble, pull up news sites and flip through TV channels - we've finally reduced the whole story to a minute and a half. Thank you to whomever invented bar napkins, ball point pens and video editing software. Ladies, gentlemen and my colleagues: Let us introduce Private Label News.