HEINEKEN Asia Pacific's award-winning Drink Savvy platform is the first website by an Asian brewer to educate and engage consumers on wellinformed and responsible decisions about drinking alcohol. For the fourth year running, Drink Savvy launched 'How to Have a Good Night Out', an interactive and fun campaign.
The campaign featured a series of six tongue-in-cheek animated ‘lessons’ about responsible drinking habits. These videos were disseminated to the public via various media outlets, including the campaign website and our Drink Savvy Facebook and YouTube pages. Consumers were also challenged to create their own video on how to have a good night out, and then share it with friends. The best entry won an exclusive VIP package for two to Heineken®Sensation 2013.