John Bielenberg came to the Minneapolis College of Art and Design and spoke about changing the world--one community at a time--through "thinking wrong," an approach that helps designers break out of thinking patterns that produce orthodox solutions and outcomes. Bielenberg teaches thinking wrong to students involved in Project M, an annual summer intensive that connects young creatives to communities needing help. In 2008, Bielenberg went to Iceland as its economy collapsed to lead a Blitz workshop, a 48-hour challenge that has creatives thinking up, collaborating on, and producing a project to address a community-specific issue. The success of Project M has lead to offshoots such as MavLab, a version of Project M for seasoned designers.
In addition to founding Project M, Bielenberg is the co-founder of San Francisco-based C2 and is known for Virtual Telemetrix, Inc., a series of projects Bielenberg created in the 1990s to satirize corporate branding.