2010 will mark our 30th anniversary as a brewery, and we are celebrating with a yearlong collaboration with the trailblazing brewers who helped transform America into the worlds most exciting brewing nation. We are teaming up with the founders of the movement to brew some very special beers that will benefit select charities and beer drinkers across the country. Without the camaraderie, knowledge, and expertise these early pioneers shared with us, Sierra Nevada might never have started. We want to take this unique opportunity to give something back.
March of 2010 will see the first of four beers in a series of collaborative projects with Americas craft-brewing pioneers: Fritz Maytag of Anchor Brewing; Jack McAuliffe, founder of New Albion Brewery; and authors, homebrewers, and beer advocates Fred Eckhardt and Charlie Papazian. Together, this group is credited as the men who launched a thousand breweries; and without them, our current day craft-beer renaissance might never have happened.
The beers will be released periodically throughout the year—starting with the first release in March, and continuing until the date of our 30th Anniversary on November 15. These limited-release, 750ml cage-and-cork bottles will be available at select retailers and beer-centric bars.
These resulting beers will be much more than a tribute. $10,000 from each beer will be donated to select charities chosen by each of the beer pioneers.
A lot has changed in the generation since we first started brewing. When Sierra Nevada opened, there were less than 50 breweries operating in the United States. Today there are more than 1,500 craft breweries in operation, and American brewers lead the world in variety of styles, innovation, experimentation, and quality.
Thanks for joining us on this journey.