Laclede Energy Resources, Inc., a wholly owned subsidiary of The Laclede Group, Inc., provides another option for unregulated natural gas and related services. When improved technology created an over abundance of natural gas, LER needed to look beyond its focus on wholesale trading to generate business. It needed to focus on the end customer—manufacturers.
LER turned to UPBrand to expand its brand presence in this broader market. This “brandumentary” video is directed at industrial customers and conveys LER’s unique brand attributes and role it plays being situated between Supply and Demand.