You may have noticed the mad rush of businesses that are flocking to social networking sites such as Facebook to enhance their brand. CW27 recognizing the value of such marketing strategies gave Jen Ward and I the green light to produce this fun little piece.

I shot the green screen footage on my Canon 5d Mark II, produced the background enviroment in Vue , created the penguins and foreground in Lightwave 9.6, and composited it all in After Effects.

As always Jen was a pleasure to Direct!

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