How Sesame Street uses social media to grow its brand
Learn more about the session here: VLAD'S PAGE LINK HERE
How does "Sesame Street"a show for preschoolersmaintain such a powerful social media presence? After all, 3-year-olds don't tweet.

The goal is to appeal to the child in everyonein order to grow the brand in the future, says Daniel LewisSesame Street's director of new media communication.

This clip is excerpted from a Ragan Training video, "How (and why) puppets play on social media."

The video is part of Ragan's new distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. For membership information, please click here:

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