GOING VIRAL: CDC's Zombie Apocalypse

In an age of news feeds and status updates, using social media to spread the word is how we all communicate. Going viral is no longer reserved for germsit's actually a good thing and can help spark a conversation that is often ignored. This session will cover how CDC communicators used social media to shape and implement its public health preparedness campaign around zombies. The campaign went viral and was able to make more than 3.6 billion impressions for just $87.

This session will show you how to:

* Promote feedback from your online audience
* Identify the strengths of various social media channels
* Incorporate social media into your public health messaging
* Create successful public health campaigns using social media

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