Why would someone take the risk of bungee jumping? Because to those who take the plunge, the risk is worth the reward of the adrenaline rush. You can't get the rush from skiing or snowboarding without taking the risk of flying down the mountain. So why do people believe there are returns with no risk? The job of free markets is to set prices so that investors are rewarded for the risks they take.

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IFA.tv provides webcasts explaining the investing strategies of IFA.com and Mark Hebner's book, Index Funds: The 12-Step Recovery Program for Active Investors, with Foreword by Nobel Laureate Harry Markowitz.
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The Kindle edition here: IndexFundsKindle.com
The Nook edition here: IndexFundsNook.com.

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