The population and the trees breathe the same air, but the trees can’t escape from the pollution caused by the 6 million vehicles that move around daily in São Paulo city. How could we use the National Climate Change Awareness Week to make the population aware of the environment they share with other species? We decided to use what is essential for life everywhere: air. There was no better media outlet than the species itself that suffers the most because of the pollution: the trees. We transformed them into air pollution meters.
Bronze Lion Winner. Cannes 2014.
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