Canal +, the most watched paid channel in Spain, choose Plenty to develop their on-air image after a working on a taught pitch. But this time didn't work alone! We had the fortune to work with the beautiful off-air image created by Erretres, together with the great work of Canal+ creative team and D3 agency. Our goal was to renew the bond and connection between more than 14 channels of the antenna and their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Next you will see a extensive development of the TV Branding based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiate the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
A minimal work with few resources but with a hight complexity background that hopefully you'll enjoy as much as we do!
Welcome to Canal+ 2.0! Abuses of your imagination!
Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez
2D Design: Nicolás Castro, Federico Kanno & Pablo Alfieri
2D Animation: Hernán Estevez & Matias Petroli
Reel montage: Mariano Farias
Pitch participation: Mariela Fabregas, Guido Lambertini, Matias Mastrogiano & Ganztoll
WebApp "Hazte un bamper"
Creative Director: Mariano Farias
Graphic Design: Federico Kanno
Digital Team: Blowapp
Production: Inés Palmas
Project: Canal+ Spain
Creative Director: Iñaki Martikorena
Brand Director: Germán Sela
Communication Director on Screen: Ricardo Fernandez
Off-air image: Erretres
Advertising Agency: D3