The British edition of fashion bible Vogue devotes 16 pages of the August 2014 Autumn/Winter catwalk issue to the beauty of Merino wool in a British seaside fashion spread featuring apparel from leading fashion labels Burberry Prorsum, Alexander McQueen, Victoria Beckham, Vivienne Westwood, Valentino and Alexander Wang.

The feature explores the breadth of texture and finishes that can be achieved using Merino wool. Woven, knitted, brushed, felted, shearling and even a modern take on tweed all feature in the spread, a whimsical journey to the seaside which illustrates that a love affair with Woolmark is one for life.

The video, set to music by avant-garde US musician and composer John Maus, brings the dreamy ambience of the Vogue spread to life as the heroine of the piece pensively takes in the vista and frolics on the beach in luxury garb and a blanket wrap evoking next-to-skin comfort and Merino Wool. No Finer Feeling™ in a Marilyn Monroe reminiscent care-free style.

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