Insert your phone and discover a new way of social interaction

The interaction with TRAY resembles that of the last cookie on a plate at a party, that you’re tempted to take, but won’t due to natural politeness. Once offered, you will enjoy it. We call this: “The Last Cookie effect.”

When people are in a social environment they sometimes have an internal conflict of either checking their phone to see whether they received a new message, or keeping up with the conversation in a group.

TRAY slowly opens its leaves, which emphasises your temptation to check your phone. Once you give in to your dilemma, it reveals you by retracting its leaves. Friends can allow you with a simple offering gesture.

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