With Bedazzled, Turn Me On Design puts forward a unique experience to catch the attention of Torontonians.
It draws its inspiration from dazzle camouflage, a tactic originally used to protect military vessels by creating an optical illusion aimed at disrupting view and preventing identification.
Turn Me On Design is repurposing the notion with urban camouflage as part of Bedazzled.
The graphic design blends into the background, imitating the lines and reflections of the surrounding buildings. Its pendulum movement combines with dazzle pattern to create an optical effect of shapes in constant change: a new form of organic lively architecture evolving under the gaze of passersby.
Bedazzled highlights the entrance to an "out of the ordinary" place.