DIPLOMA IN ART DIRECTION | COMMUNICATIONS DESIGN
project: launch opening campaign "THE MUSEUM OF BALLET" | image-video
Dance is the only universal form of communication that can be used all around the world, regardless of our own individual languages. Even though it’s wordless, it doesn't pass us by completely. It doesn’t only leave physical marks on the dancers feet and body, but it also leaves invisible marks on their hearts, their souls and on their minds.
To give ballet a permanent place where the history of dance, important personalities, choreographers, dancers, different notations, the beauty of costumes, the variety of art, legends and current projects can finally feel home, i designed not only a building, i moreover designed a full advertising campaign for the first museum of ballet.
Based on these ideas, a corporate design was put to life including corporate colours, fonts, photo looks, architecture, and a multimedia-campaign to get people in their everyday lifes in touch with ballet and not least to visit the museum, which you can find on my behance profile: https://www.behance.net/gallery/18093721/THE-MUSEUM-OF-BALLET