's Brands-Only Summit is an annual event featuring 16 peer-to-peer collaborative workshops, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. To learn more, visit

To download the slide presentation in this video, visit

In his presentation, Lithium Technology's Michael Wu shares the latest research on the ins and outs of the new social customer.

He goes into detail about the "whys" and "hows" your social strategy must adapt to the new world order -- or risk getting left behind.

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