SocialMedia.org's Brands-Only Summit is an annual event featuring 16 peer-to-peer collaborative workshops, 12 how-to classes, 12 real-world case studies, 3 brilliant authors, and 2 amazing keynotes. To learn more, visit socialmedia.org/summit/.

To download the slide presentation in this video, visit wom.us/1j97OMo.
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In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."

She goes into detail about the social, emotional, and functional drivers that compel people to share.

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