Global Proving Ground is the premier mixed martial arts developmental fight league.
GPG discovers and builds the next generation of professional athletes by working with the best MMA fight promoters, content producers, and broadcast partners in North America, Europe, Asia, Latin America, and Africa. We streamline the management, production, distribution, licensing, and marketing process for all of our fighters and partners.
Global Proving Ground promotes and hosts live events worldwide, many of which are televised by regional broadcast networks and distributed through various global content platforms. Our strong social-media presence helps our fighters develop their brands and grow their fan bases organically.
Global Proving Ground is where fans have a voice, great warriors are discovered and champions are made.
GPG’s mission is to help fighters advance their careers. The league has assembled an executive team of experts to help guide these PRO fighters every step of the way—from training and nutrition, to securing bouts and sponsorships, and providing these fighters with the tools to help them successfully build their personal brands.
Global Proving Ground’s grassroots philosophy is this: The more educated a GPG fighter becomes, the stronger the organization becomes. This philosophy serves the company, the fighters, and the fans. MMA fans follow GPG to watch as unknown fighters rise through the ranks of the sport— watching tomorrow’s stars, fight today.
Many of the fighters GPG manages have acquired international recognition and successfully moved into premier promotions. Russian National Champion fighter Alexander Keshtov, a GPG client, is now a fighter with Bellator MMA. Former UFC fighter James McSweeney, now under GPG management, is spreading the brand globally by fighting in ONE FC, widely regarded as the largest MMA promotions around the world.
• With an active fan base of over 31 million people and growing, MMA is the fastest growing sport in the United States among the core demographic, Males 18-34.
• Even more impressive, is that 35% of MMA fans consider themselves “avid” fans, meaning they are highly engaged and willing to purchase tickets to live events and sponsored merchandise.
• Global Proving Ground’s audience is perfectly in tune with the core MMA demographic.