I have little doubt that every investor has heard an entrepreneur touting how their new product or service will "crush" the competition with great features that the competition hasn't yet seen. Many entrepreneurs - especially aspiring entrepreneurs - believe that product or service features represent a great competitive advantage.
There's a dirty secret about features - they're rarely a competitive advantage. I discuss why in the following short video.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?