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  1. MX 2012 | Miguel Lunaparra | Happenstance or Disciplined Thinking? A Customer Journey Model Story Adopted by Sony


    from Adaptive Path Added 124 1 0

    This talk highlights how a customer journey model (originally created to guide the strategy and design of a web-based navigation system) has evolved into a framework that has been widely adopted within…

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    • MX 2012 | Lynne Waldera | Making Culture


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      How do you build an organizational culture that improves customer experience? Drawing from the science of group psychology and social change, Lynne will propose five tools you should master to drive…

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      • MX 2012 | Karen Myers and Marta Fuentealba | UX Recruiting in a Competitive Landscape


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        Although we appear to be experiencing a recession resulting in layoffs or a hiring freeze, employers are competing tooth and nail for the best UX Designers. That's not to say that open positions…

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        • MX 2012 | Greg Petroff | Building UX and Design Culture at GE


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          GE is the 14th largest software company in the world and is growing fast as it builds software to connect the industrial internet. Massive change is forcing GE to adopt and adapt design methods to…

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          • MX 2012 | Kip Lee | Four Meta-Strategies for Design and Management


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            The area of convergence between design and management is still a ripe territory for exploration. For managers of UX teams, the idea of "managing design" is vital and challenging. Kip will…

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            • MX 2012 | Kevin Nolan | Looking Forward: Emerging Tech and Consumer Trends Impacting UX Design


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              By investigating the impact of rapid smartphone, social media, cloud services, and machine intelligence adoption. Kevin's talk will outline where UX is heading, the trends that will affect it,…

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              • MX 2012 | April Showers and Sarah B Nelson | Designing the Plane in Mid-Flight


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                Last year, Continental Airlines and United Airlines merged to become one of the world's biggest air carriers. The merger's impact touches every aspect of the organization. From the Mileage…

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                • MX 2012 | Thor Muller | Lucky by Design: The Practice of Planned Serendipity


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                  Serendipity––looking for one thing and finding another––is increasingly recognized as an organizing principle of personal creativity, adaptive teams, and discovery in user…

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                  • MX 2012 | Ian Swinson | How Did I Get Here?


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                    For Baby Boomers and Gen X'ers, a career ladder in UX was either non-existent or barely emerging when they were establishing themselves in industry. Fast-forward to 2012, and many of these design,…

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                    • MX 2012 | Dane Howard | What is a VizKitchen? How ‘preViz’ Is Helping Shape Billion Dollar Businesses


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                      PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’…

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                      • MX 2012 | Ruben Rohde | Making Long Distance Relationships Work


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                        Working with UX teams around the world requires discipline, flexibility, trust, and plenty of coffee. Learn how the experience teams at Cisco work together to deliver the next generation of collaboration…

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                        • MX 2012 | Chris Risdon & Todd Wilkens | Customer Journey Mapping


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                          Customer Journey Mapping: A Story of Amateurs, Con Artists, Lost Treasure, and a Pleasant Journey by Rail Every time we visit a design blog or conference someone is touting the benefits of Service…

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                          Here are all of the videos that Adaptive Path has uploaded to Vimeo. Appearances are videos that Adaptive Path has been credited in by others.

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