Aitor Throup was born in Buenos Aires in 1980. He moved to the north of England when he was 12 years old, when he quickly developed a still ongoing passion for labels such as Stone Island and C.P Company. In addition to this, his interest in drawing led him to carry out a Bachelor’s of Fashion Design at Manchester Metropolitan University, where he graduated with first class honours in 2004. In 2006, he completed an MA in Fashion Menswear at the Royal College of Art in London.
Throup’s acclaimed graduate collection from the Royal College of Art was entitled When Football Hooligans Become Hindu Gods. The collection featured a diverse selection of influences from generic military garments to Hindu symbolism, coming together through unique transformational product features. His following presentation - The Funeral Of New Orleans (Part One) - cemented him as a conceptual artist using clothing as a vehicle to communicate metaphorical narratives.
Throup’s unique take on the fashion industry also questions the need for a seasonal output structure. His efforts to challenge tradition and find new ways to express his vision have led to wide critical acclaim, with the well respected fashion journalist Tim Blanks citing him as one of fashion’s most influential people. Throup has worked as an art director/stylist with i-D magazine, Arena Homme+, V-Man, GQ Style and Dazed.
In 2008 Throup collaborated on two special edition projects with Stone Island: Modular Anatomy and Articulated Anatomy. In the same year he was appointed by Nike to creatively direct the concept and design of Umbro's England team's football kits for the 2010 World Cup . At the 2009 edition of Milan’s 'Salone del Mobile' international design fair, Aitor Throup and C.P. Company launched the special 20th anniversary edition of the iconic Goggle Jacket and in early 2010, the jacket was nominated for the 'Design of the Year' award by the Design Museum in London. Throup has won multiple awards over the years, including ‘Collection of The Year Award’ At ITS#FIVE and the 'Premi a la Moda Felicidad Duce' in 2012. In June 2015, Throup was awarded an Honourary Fellowship from the Royal College of Art in London.
Throup launched a preliminary product line for A/W 2010 at Paris Fashion Week, titled LEGS. The presentation consisted of a retrospective of his various trouser concepts from the previous six years, and culminated in a collection of three specially developed trousers (titled Prelude) which were exclusively exhibited and sold globally in a selected number of specialist retailers. In 2011, Umbro and Aitor Throup launched a capsule collection titled Archive Research Project, which was launched with a special installation at London’s Dover Street Market. In July 2011, Throup was appointed creative director of British rock band Kasabian, resulting in the designer’s music video directorial debut for the band’s song Switchblade Smiles. He has since gone on to direct other music videos for the band, including 'Eez-Eh' in 2014. He was also responsible for the overall creative direction and design of all visual aspects of the band's last two albums ('Velociraptor' and '48:13') including the album artworks and the stage design for both campaigns, the last of which concluded in Kasabian's historic Glastonbury 2014 headline, where Throup's design opened the set with the inside of the pyramid stage transforming into a white cube as people eagerly awaited the band to come on stage.
In June 2012 at London Collections: Men Throup announced and previewed his long awaited eponymous product line New Object Research. The presentation was hosted by two of the most influential global fashion ambassadors, Sarah Mower and Tim Blanks. The critically acclaimed first complete New Object Research collection was commercially launched in October 2013 accompanied by a series of global art installations in each of the selected stores.
In January 2014, Throup was announced as creative director of Damon Albarn’s first solo album Everyday Robots, which resulted in the direction of the lead single's music video and the design of the album artwork, which was also photographed by Throup. In the same year, Throup was announced as global creative consultant for the brand G-Star RAW. This continuing role sees Throup working with G-Star on a variety of special projects, spanning both menswear and womenswear, with the ultimate aim of globally aligning G-Star's continuing ethos of denim innovation. The first projects that Throup has creatively directed have been the re-design of the brand's global retail flagships - beginning with London's flagship store on Oxford Street - and the art direction of the brand's Spring/Summer 2014 global ad campaign featuring Magnus Carlsen and Lily Cole.
In September 2014, Nowness.com commissioned Throup to direct a film to mark their relaunch. The film, titled A Portrait of Noomi Rapace, depicts the celebrated Swedish actress being sculpted by Throup. The highly acclaimed musician and producer Flying Lotus provided an exclusive soundtrack of six different previously unreleased music pieces, which were born out of conversations between him and Throup at the beginning of the project. The on-going collaboration between Throup and Flying Lotus resulted in the Death Veil Mask in November 2014, a multi-component product developed especially for the musician to wear during his live shows.