Our first big pop promo for Cher Lloyd's all important debut single, "Swagger Jagger". It was a highly ambitious project for what was Cher's first ever solo music video, with several different setups and locations, choreographed dance routines, breakdancers, green screen performances, a huge location shoot and a whole heap of CGI madness!

Working closely with Cher's brand/art directors Studio Output, we teamed up once again with our good friends at Mainframe who worked on a multitude of animations and visual effects to help us create Cher's 'urban wonderland'.

Directors: Mike Sharpe & Marcus Moresby
Production Company: FND
Comissioner: Mike O'Keefe
Producer: Sean Stuart @ NTSH (London) Ltd
Animation/VFX/POST: Mainframe
Post Producer: Emma Phillips @ Mainframe
Editor: Mike Prior @ NTSH (London) Ltd
Grade: Thomas Urbye @ The Look
Brand & Art Direction: Studio Output (UK)
Additional Animation: FND
DOP: WIll Bex
Steadycam Op: Thomas English
Production/Location Manager: Elliott Tagg
VFX Supervisors: Liam Chapple/Chris Hardcastle @ Mainframe
Production Designer: Monica Black
Stylist/Cher: Ayishat & Louise
Hair/Cher: Louise Teasdale
Make-Up/Cher: Lucy Bridge
Stylist/Dancers & Extras: Joseph Crone
Choreographer:Tommy Franzen
Documentary Directors: Barney Steel/Sandra Ciampone
Stills Photographer: Steve Glashier @ NTSH (London) Ltd

j vimeo.com/26158309

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