Artisanal fisheries have long been a fundamental pillar of Mediterranean societies and economies. Over the last decades large-scale, industrial fishing interests have constantly lobbied decision makers and EU institutions, but smaller scale artisanal fishermen do not have the means to ensure such representation. In the Mediterranean, a brand new platform of artisanal fishermen has now been created, bringing together fishermen from all around the Mediterranean Sea. A complete overhaul of European fisheries management is currently underway. WWF is active in pushing for the complex Mediterranean reality to be fully taken into account and made central to the new policy.