Times are tough. With private companies and public organisations alike cutting back on spending, the budget for every project is trimmed down to the bone. From the cost of building sites, to maintaining them and even the funds required to keep them online, web designers and developers need to be increasingly creative to do a lot with a little.
It's sink or swim - we need to deliver more for the budget or risk losing projects (or our jobs) to more resourceful colleagues. But fear not! There are lots of simple, practical things we can all do to deliver more value to our customers. Drew McLellan will show you how to make the best use of limited design and development budgetsin increasingly challenging economic times.
Drew McLellan is Director and Senior Web Developer at UK web development agency edgeofmyseat.com, and lead developer for their small content management system, Perch. Prior to this, he was a Web Developer for Yahoo!, and before that primarily worked as a technical lead within design and branding agencies for clients such as Nissan, Goodyear Dunlop, Siemens/Bosch, Cadburys, ICI Dulux and Virgin.net. Drew was Group Lead for The Web Standards Project 2006-08, and has had articles published by A List Apart, Adobe, and O'Reilly Media's XML.com. He is a proponent of microformats and the lower-case semantic web, and writes at his personal site http://allinthehead.com and, with a little help from his friends, at http://24ways.org.