A rare online interview with designer Geoff White, which includes a stage by stage recreation of one of his posters, with each decision explained. Geoff talks about his influences; life as a student in the early 1950s; his interests in design and teaching; as well as revisiting the moment the ethical design manifesto First Things First was launched. Geoff is a Fellow of the International Society of Typographic Designers. He was profiled in the typographic journal Octavo issue 2 and in the book Drip Dry Shirts. This podcast will hopefully prove inspirational to young designers. It has been produced with you in mind.