K Michelle's video for "Just Ain't My Day" takes place in Downtown Los Angeles. I directed it after getting a phone call from her team. She had seen my fashion film for Eva Pigford Marcille and loved the simplicity of it, that beauty best resonates from simplicity.
K Michelle called me and we had a discussion over the phone. I wanted her to change her look, let me have control over that and she agreed. In fact she was on the same page already. I wanted a video that focused on her beauty and got exactly that.
The outfit inspiration is from Desperately Seeking Susan. True story!
I brought on one of my favorite make-up artists Terrell Mullin, Hair stylist Porsche Waldo, and Jennifer Lynn for styling. You cannot lose with a team like that.