Client: Red Bull

Red Bull Rusch Hour began at midnight on April 27, 2013, with Rusch starting her journey down the iconic 142-mile Kokopelli Trail in an attempt to break the female time record of 15 hours, 3 minutes (set by Lynda Wallenfels in 2006).

Rusch rode unsupported from Moab, Utah to just outside Fruita, Colorado, crushing the record by almost two hours, achieving a final time of 13 hours, 32 minutes.

Now that Rusch has finished her record-breaking attempt, amateur riders are challenged to #JoinTheRusch, to tell their story about how they challenge themselves on the Kokopelli Trail or any other 142-mile trek of their choice.

j vimeo.com/65752107

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