Jared Ficklin closed the first day of beyond tellerrand // PLAY & MAKE with his talk. Great that we had a chance to bring him over to Europe again.

Title: Think by Making – The impact of DIY on Design & the launch of the other singularity

The DIY attitudes of the punk rock '70s have become the make movement of this century. Adhocracies are rising and having a real impact on the world of professional capital D design and bell curve products. This talk will focus on how this movement is impacting clients and how they are changing the way we at frog work. We will explore the credo Think by Making, Deliver by Demo. Then we will examine the other singularity... something that became the subject of last year's SXSW Interactive opening party. The discussion will be energetic & example driven both recorded & live from professional work & the crazy good installations of SXSW. At frog I call myself a Design Technologist, hopefully one leaves with a re-enforced sense that we live in a great time for technology led design & some lateral thoughts on how to approach creating products during this space in time where technology & philosophy are combining to create a genuine sea change.

Watch this little video to get an impression how beyond tellerrand events look like:



beyond tellerrand:

j vimeo.com/82173290

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