Despite being a national capital and a city of considerable size (with the population of nearly 2 million people), Minsk lacks a clear identity. Its residents define themselves mostly by nationality, and admit that Minsk does not have a particular culture or tradition of its own. INSTID was asked to help improve international recognition of Minsk to help it attract foreign investment, visitors, and talent. Within the city itself, the task was to help residents feel proud of Minsk and develop a unique city culture based on their distinct character, and create a powerful platform for city’s future development.
Motion — Alexey Frukta
Design — Maxim Alimkin, Alex Frukta
Voiceover — Ivan Podrez
Score — Yan Maers
Client — INSTID