After the Pop Your Cherry TVC (vimeo.com/28227233) from last years success, Van Diemen Rollers commissioned Joffre St Productions to create a new advert which it a bit more generic therefore reusable but also keep distinct look.
The concept was based around the saying "We Live 2 minutes at a time". For the uninitiated, 2 minutes is the maximum time of a jam. Without getting into specifics, bout is made up of lots of jams (they can be shorter than 2 minutes). We wanted to put the public in the mind of a derby girl and show the action involved when the whistle is blown.
The advert features a lot of VDR players, and I would like the thank the following:
Cristell Harison, Sam Henry, Lynda Bassett, Joanne Nicholls, Nicholas Outterside, Carl Barlow, Trent Barrett, Kel Barett, Lynette Murfet, Xavier Tipper, Jasmine Gaul, Eve O'shea, Leah Florain, Shannon Klekociuk, Laura Anderson, Kelly Berne-Barrett, Victoria Harris-Newsham, Tamara Crerar, Sheridan Willmott, Sonja Peters and anyone I miss out sorry (msg me and I'll add you).
Special Thank you to:
Samantha Beattie for all the help organising everyone.
Reese Trustcott for being second camera, AD, bounce board, and huge help in navigating some of the finer points of TVC producing.