The PHLI store is one of Chicago's oldest sneaker boutiques. It became much more than a place to cop new and rare kicks, but a staple of Hyde Park and a cultural landmark for Chicago's Hip Hop and sneaker community. Due to multiple property deals in Hyde Park, The PHLI Store was forced to close, leaving the brand without a home for close to two years. Dave Jeff, the owner and founder of PHLI, never stopped in his quest to find the store a new home and finally re-opened the doors at a new location last week. RubyHornet documents the new location and its transformation from empty storefront to the new home of PHLI worldwide in this exclusive new feature. See it below.

j vimeo.com/12751347

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