Remember what it felt like to ride a bike for the first time?
That feeling is a singular rite of passage in childhoods the world over. While no two people have the same experience, the sensation is almost universal. And every time we throw a leg over a top tube and start pedaling, we catch a glimpse of that first ride.
Bolster worked with Trek and and international poster phenomenon ARTCRANK to create the unveiling video for a custom bike to promoting Trek’s popular District line.