Directed by Cassiano Prado, the new video for Tiga’s “What You Need” is loosely based on a series of short narrative poems the musician wrote about replacing Canada’s wooded areas with green screens and weird models. Avid Tiga Story Club readers will be able to spot elements from “Livin’, Leafin’ n’ Lovin’”, “How Could You Leaf Me Here to Die” and “It’s Just a 4est 2 U (SoulDenial)”.

With regards to casting, Tiga had originally planned to be as hands-on as his hands would allow. “I had certain types in mind for the characters. I asked the director to show me The Longestshoreman. The Fish-Eating Vegetarian. The Cross-City Skier. He came back with what you actually see in the video. I said, ‘Fine. I’ve got a big softball game to worry about. You figure it out.’”

And figure it out he did, creating a vivid dreamer’s scape that takes the word “surreal” back from inarticulate college dropouts. “The team that worked on this video are a regular ‘Who’s-UNNGH!’ of young creatives,” says Tiga. “I will make sure each of them receives a copy of my album. But they will not be autographed, because I now consider these people my peers. Dream on that.”

Artist: Tiga
Title: What You Need
Duration: 04’04”

Director: Cassiano Prado
Director of Photography: Suzie Lavelle
Background Photography: Jane Stockdale

Video Comissioner: John Moule
Representation: Alexa Haywood / Free Agent UK
Band Manager: Oliver Sasse
Production Company: Agile Films
Head of Music Videos: Jo Rudolphy


Gallant: Andy Callaghan
Unhinged Character: Denis Khoroshko
Male Victim: David Lyon
Female Student: Martha Grover
Femme Fatale: Fleur Waterfield
Housewife: Kathy Boocock

Producer: Amber Millington
Production Assistant: Martin Hooijmans
1ST AD: Nick Marles
Art Director: Pippa Culpepper
Art Dept. Assistant: Sarah Powell
Stylist: Sammy Akiwumi & James Phillips
Hair/Make-Up: Jo Budden
Hair/Make-Up Assistant: Jules Bowden
Hair/Make-Up Assistant: Topaz Knight

Editor: Jordan Crute
Background Grading: Cassiano Prado, Jane Stockdale, George McLeod
3D Graphics: Ralph Pinel
Rotoscoping: Martin Hooijmans

Runner: Tom Allen
Runner: James Phillips
Runner: Michael Cloherty


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