In this collaborative project with Steve Panicara, we focused on using chance as a methodology and explored the delicate balance between chance and control over the final outcome of a project.
The pacing and subject matter of the video was inspired by the constant barrage of messages and signage we encounter on a daily basis while driving. As a viewer sits inside the cube, they experience a completely immersive environment, plastered with screen printed advertisements and the motion piece playing directly in front of them. The result was a bombardment of messages and orders coming at the viewer from every direction.
Although it is completely subjective, the message of the piece was one of criticism on our contemporary capitalist culture, and also of celebration. We simply wanted to bring awareness to the individuals involvement in this supply and demand society, and hopefully raise some questions about the origins and motives behind the messages that we receive on a daily basis.
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