Speakers: Mark Johnson, Joey Marburger and Bobby Ghoshal.
Nicolas Negroponte's 1970s prophecy of "The Daily Me" is now here. Dozens of organizations from traditional media to start-ups are now creating unique, customized tablet news experiences that embrace the tablet as a personalized publishing platform. This session will discuss what has been learned so far, how to design and develop these experiences effectively on tablets -- especially when managing infinite potential content sources -- and what metrics are the best indicators to track and personalize the content. Also find out what pieces of this strategy could you apply to your organization and how can you better format your content to get shared and targeted to interested audiences.