From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org). 

Facebook’s hacker cul­ture is about moving fast and taking risks, things that aren’t usu­ally asso­ci­ated with good con­tent. Yet the con­tent strat­egy team — a group of method­i­cal, quality-obsessed user advo­cates — has estab­lished a strong foothold at Facebook and is grow­ing quickly. How did it happen? What lessons can we learn from this team’s story?

j vimeo.com/31779004

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