Agency: DLV / BBDO
Production Company: BlowUpFilm
Director: Bruce St. Clair
Music: Master re-recording of “Eye of the Tiger” by Survivor
After identifying the perfect track for the TVC, our challenge was to negotiate and secure its publishing rights within budget. Then to make sure the re-recording would achieve top-noch quality, we worked with "Bernie Shaw", for whom "Survivors" actually used to be the support band back in the days! A special thanks to our friends Chris C. and Paul F, former "Adam and the Ants" for producing the perfect sound!