It was definitely refreshing to shoot this event. We have never seen so many cool toys before under one roof and we got to film them too! The filming started the day before when all the exhibitors were setting up their stalls and getting ready for the opening day. We cut the footage together on the night for the intro and went to shoot the first day of the toy fair the day after.
it was quiet tough to pull off the same day edit when we had to shoot from 8.30 in the morning and present the full edit at 5.30pm in the afternoon. We planned the shoot and discussed what shots and mini-stories that we should get through out the day and split the tasks between two shooters and one assistant. It went very smoothly and we were very proud when we showed this Same Day Edit on the awards night before we flew back to Sydney a few hours later.
Thanks so much to the ATA for the opportunity in telling the story of this wonderful event especially to Gabby Anderson for the fantastic hospitality :)
PS: Special thanks to Joel Buncle from Couch Media for his tremendous help on the day!
The Paper Cranes Team