Shot, Directed & Edited by: Navin Ramaswaran
Produced by: Mike Mills
VFX/Graphics: Jay Smith
Production House: studio m
The first step in providing you with the best coffee is a process of discovery. To achieve this we get boots on the ground at origin. We meet with producers, pickers and exporters. We visit fincas, beneficios and dry mills. And we cup ridiculous amounts of coffee until suddenly, one of them speaks to us, seduces us, and reveals itself to be something truly special and beautiful.
This video was shot over several days in the remote region of Huehuetenango, Guatemala, where we had the privilege to meet so many dedicated and passionate people who constantly reminded us of how fortunate we are to be a part of something that touches so many people around the world.