Kipper (real name Mark Eldridge) is a Grammy winning musician, writer and producer. He has worked and performed with numerous successful artists including Gary Numan and Sting.

"I work with Logic Pro and a ton of instrument plug-ins, plus my keyboard racks. To make something really good the only way you can do that is with time - you have to put in the hours. I love it though, it never feels like a chore," Kipper said.

"I heard a horror story recently about a sound engineer who lost a high profile artist's whole album. If that happens it's almost as if that hard work never happened and it can be impossible to replicate some recordings."

In the studio, Kipper uses Chronosync to continuously back up all his work in real time to his G-DRIVE, and safely stores further copies to his G-SAFE raid system.

"I think of myself as a kind of midwife to artists I work with. For me the hardware and software must be transparent, they are a means to an end - allowing me to flow freely with musical ideas. My G-Tech drives do a great job of keeping all my creative ideas safe so I don't have to worry about them not being there when I need them," said Kipper.

Check out this years G-Tech Driven Creativity Competition



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