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  1. Exclusive Interview: Douglas Bellin (Industry Lead, Cisco Systems) on B2B marketing in Asia

    12:18

    from B2Bento Added 102 0 0

    B2Bento is happy to announce the launch of our exclusive interview series where we bring you the thoughts and opinions on B2B marketing in Asia by key marketers in the Asia Pacific Region. We kick…

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    • Exclusive interview with Mark Laudi

      11:14

      from B2Bento Added 109 1 0

      The second in our exclusive interview series we speak with Mark laudi (CEO, Hong Bao Media) on B2B marketing to maintain and grow investor relations, his thoughts on the changing face of media, and…

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      • Exclusive interview with Dominic Ng (Demand Generation Manager,Cisco Systems), Part I

        15:04

        from B2Bento Added 79 0 0

        The third interview in our exclusive series we speak with Dominic Ng (Demand Generation Manager,Cisco Systems) on B2B marketing in asia through social media channels, how to approach a new market…

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        • Exclusive interview with Dominic Ng (Demand Generation Manager,Cisco Systems), Part II

          10:47

          from B2Bento Added 11 0 0

          In the second part of his interview Dominic Ng (Demand Generation Manager,Cisco Systems) gives us his take on social media measurements and metrics in the sphere of B2B marketing, how B2B marketing…

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          • B2Bento.tv - Marketing at Crossroads Part 1: The Shift from Traditional to Digital Marketing

            12:18

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            B2Bento in conversation with Vikas Gulati (Vserv) and Sanchit Sanga (Mindshare) on the shift in budgets from traditional to digital marketing, roles agencies could play, and driving towards more data-driven…

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            • B2Bento.tv - Marketing at Crossroads Part 2: The Shape-Shifting Marketer

              14:16

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              B2Bento in conversation with Vikas Gulati (Vserv) and Sanchit Sanga (Mindshare) on the shifting demands placed on marketers on account of changing consumer behaviour in web, mobile and social.

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              • B2Bento.tv - Marketing at Crossroads Part 3: Why Content is Key and Who Takes Credit

                17:36

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                B2Bento in conversation with Vikas Gulati (Vserv) and Sanchit Sanga (Mindshare) on the role of content and content strategy in marketing, effective attribution techniques, and some words of wisdom…

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                • B2B Conversations: Happy Marketer, Part 1

                  10:31

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                  Part 1 of 9 of B2Bento's exclusive interview with Happy Marketer

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                  • B2B Conversations: Happy Marketer, Part 2

                    03:01

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                    Part 2 of 9 of B2Bento's exclusive interview with Happy Marketer

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                    • B2B Conversations: Happy Marketer, Part 3

                      05:39

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                      Part 3 of 9 of B2Bento's exclusive interview with Happy Marketer

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                      • SMWF Asia 2010 - Anshul Jain (ThoughtBuzz)

                        06:17

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                        Exclusive interview with Anshul Jain during the Social Media World Forum Asia 2010. Here he discusses the relevance of monitoring social media metrics, the politics of engagement and how ThoughtBuzz…

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