If you're in charge of managing your company's digital presence, the process of redesigning your website every few years is probably getting old. Well, we've got some great news: there are much more intelligent and effective ways to spend your time and budgets than constantly putting your site out for RFP.

Normally when a site gets too frustrating for customers or content editors to use, the system gets blamed and the redesign process begins. Fortunately, because of a statistical concept called "Zipf's Law", you can improve 90% of your site performance, usability, and content-related issues by understanding just the top 10% of its problems.

Our Discovery and User Research process is designed to uncover your most important business, customer, and content-related needs; providing the strategy and guidance to constantly improve your site with a measurable return on spending. So next time the site overhaul chatter starts, give us a call instead.

For more quick tips on how to make your website more effective, visit thegood.com/insights

Source: uxdesign.smashingmagazine.com/2012/05/16/stop-redesigning-start-tuning-your-site/

j vimeo.com/53551578

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