Shelf Life contemplates the addition of the element of time in an information design project, ordering and classifying a group of objects through use of the medium of moving image. The objects that were ordered are second hand camera lenses bought on the eBay marketplace. I arranged them by physical size, focal length, maximum aperture, amount of aperture blades, second hand price, condition, and use. The video is a stop-motion animation of the objects moving and rearranging to represent the different categories. The information corresponding to the lenses was overlaid in post-production, marking the three most used lenses with blue labels throughout the video. The outcome shows that the choice of a camera lens usually depends on a mixture of optical, physical and mechanical characteristics, as well the situation you are in and effect you want to achieve using these characteristics.
Stop-Motion animation shot with Canon 5D Mark II
Music by El Ten Eleven
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