Bruno Maag’s life in type began with a four-year apprenticeship as a typesetter at Switzerland’s largest newspaper, Tages-Anzeiger. There, he gained hands-on experience with metal type, photocomposition and the first digital typesetting systems. “I worked, earning little money but gaining the experience of working with a variety of type technologies. I knew this would be important to my future career in design,” he recalls. “At the time, however, I did not know just how important.” Following this apprenticeship, Maag furthered his education at the Basel School of Design. A one-year course in Typographic Design was accompanied by more study and eventually a degree in Visual Communications.