The Charlotte Bobcats – soon to be Hornets – came to Troika to develop an in-arena sizzle and environmental branding for the unveiling of the new Charlotte Hornets brand identity.
The sizzle, introduced to the crowd by Bobcats Chairman Michael Jordan and former Hornets legends, is built to harness the excitement around the announcement, and give ownership of the Hornets name back to Charlotte: “Our city, our colors, our name,” “2014 we will swarm.” Troika and Charlotte continue to partner to set the tone for the Hornets brand as the 2014-2015 season approaches.
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