This was created to give a mile high view of the Empire Campaign, this covers our process, VFX breakdowns and finally test shoots with the costumes in nature.
To see more please visit: empirecampaign.com
Empire Campaign Mission Statement:
Developed independently by two up and coming directors, Empire is an online episodic fantastical narrative that encourages brand engagement with the Urban Outfitters brand. The campaign is new territory for Urban Outfitters to explore and expand their online and print market share, encouraging revenue back to the Urban Outfitters retailers and site.