NS definition: Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath.

As the first jean ever created by Natural Selection Denim – K RAW aptly begins the Evolution series. This raw jean is stiff, strong and crunchy – made from 14oz selvedge fabric from Okayama and dyed to a deep indigo. The stark, clean lines and classic construction nods to the original work wear jeans of the 1830’s - this essence being translated in the first film.

j vimeo.com/48775575

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