A film about Karim Rashid, a true designer icon, whom I followed a couple of days in New York City, where he lives and his design studio is based.
Besides all of his creativity, he´s still down to earth. Two reasons Sony Ericsson asked him to design an unique back-cover for the new Sony Ericsson Xperia arc S.

Director: Oliver Wuerffell
Client: Sony Ericsson
Agency: Häberlein&Maurer
Creative: Ivonne Ibs
Music: Hans Hafner

j vimeo.com/32901776

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