A projectionist’s eye view of ’10 years of digital innovation’ at Ralph Lauren’s Madison Ave location, celebrating the 10th anniversary of the brand’s e-commerce business. The 7 minute multimedia experience features architectural mapping of projections onto the facade of 888 Madison Ave. Mojo Video Tech was responsible for configuring eight Christie 20K projectors which were double stacked, rotated 90 degrees and rigged on a narrow balcony across the street.

j vimeo.com/17054932

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